Question: What is Marceline, Missouri

Answer: What is... The boyhood home of Walt Disney. Is your heritage part of your brand strategy? Do you included stories about your company's founder when speaking about your business? Have you considered storytelling to help build your brand? Recently, the management team from St. Louis Cremation and Heartland Cremation & Burial Society, Kansas City & Columbia attended The Disney Keys to Excellence workshop at the University of Missouri. During that workshop our group worked to benchmark our company's brand strategy with what the Disney Institute calls the 4 Keys to Excellence: Leadership, Management, Service & Loyalty. In combination, these Keys are used to define a company's Brand and ensure a relevant Market Position. The Disney Keys program, presented by the Disney Institute is held all over the US throughout the year. I have attached a link to the schedule for 2010. I would welcome the opportunity to attend and facilitate a workshop the day following Disney Institute training. I have attended three different workshops, and each time have come away with great ideas on how to strengthen my brand, build customer loyalty, and learn how to move my business closer to the hospitality model our customers demand. Call me at 816-313-1677 if you would like to discuss my experiences further. Disney's Keys To Excellence