Nationwide Cremation Consulting & Training

If you are reading this article, you have already been exposed to the writings and subsequent discussions we have had over the years about the books written by Jack Trout & Al Ries, and in more recent years, Al & Laura Ries. For many of us, it began with a book called The 22 Immutable Laws of Marketing, by Trout & Ries. This book outlines the successes and pitfalls of businesses with whom Trout & Ries use to describe a set of concrete laws to follow for marketing. They warn early in the book's prologue, break these rules, and suffer the consequences. Since that first reading and discussion, The 22 Immutable Law's...has become a bible (small b) for our learning group. The foundation of any good learning group should be a common language. The most influential approach to our common language is the research done by Jack Trout, Al Ries and his daughter and branding partner Laura. We have continued to grow our common language by expanding our group study to The 22 Immutable Laws of Branding, Positioning, and The Death of Advertising, and the Rise of Public Relations. All books researched and penned by Al & Laura Ries. It is easy for us to make a case for reading or rereading one or all of these books throughout the year. In the case of the titles, The 22 Immutable Laws of Marketing and The 22 Immutable Laws of Branding, the reprints have included updates to the companies profiled in the books. These updates are important to show that the "laws" that they discuss in the original books, still apply to marketing today. If you would like the challenge of stretching your academic legs, apply the laws of either the books on Branding or Marketing to your company's brand position. For more information on consulting or training for your Brand or market position, click our TRAINING button at www.cremationconsulting.com. "How to Build a Successful Brand", is part of our ELEVATION series of training being offered this Fall.